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AVP – Digital Marketing

FlexiLoans is currently looking for a AVP – Digital Marketing for conceptualizing and executing strategic digital marketing plans aligned to the business goals. We are looking for someone who has extensive experience in Performance Marketing, expertise in the full range of digital channels, marketing automation, and Retention.

The role will be responsible for driving the performance and digital marketing team to accomplish the following:
● Define the overall digital marketing strategy to get maximum brand awareness.
● Strategize, plan and execute digital marketing campaigns to drive customer acquisition through a variety of paid media channels such as search engine marketing, display advertising (including social media, video, mobile and app install ads), influencers, affiliates and performance marketing.
● Developing and managing inbound and outbound digital marketing campaigns on his/her own.
● Experience of working in a campaign operation, demand generation or marketing operations role with proven growth.
● Review new technologies and keep the company at the forefront of developments in digital marketing.
● Understand the business goals/objective/brief of any given project and identify apt online channels of digital marketing to achieve these goals and objectives.
● Campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content
marketing.
● Evaluating customer research, market conditions and competitor data.
● You will lead a lean but young & motivated team of marketers.
Desired Skills and Experience
Marketing, Marketing Head, Digital Marketing, Social Media, Campaign Management, SEM / SEO, mobile marketing, Affiliate Marketing, Experience with ATL & BTL Marketing, BFSI/ NBFC/ Online experience preferred
Education and Experience
● 8-10 years’ experience in digital marketing
● Has worked in online companies
Core Competencies
● Product marketing
● Creative execution
● Digital marketing
● Agency management
● Analytics
CTC Offered: Depending upon experience
Location: Mumbai

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