Manager - Marketing

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2 weeks ago MBA/PGDM

Job Description:

 About Position:
FlexiLoans is currently looking for Manager – Marketing who will be responsible for scaling our existing marketing
channels and with the expertise increase business efficiently.


Key Responsibilities include:
• Planning, implementing, analyzing and optimizing all online performance marketing activities
• Maintaining dashboards and publishing reports
• Scaling customer acquisition through Mobile App
• Responsible for overall customer communication (email, SMS, Whatsapp, IVR, push notifications)
• Responsible for lead generation through database marketing
• End to end funnel research and cohort analysis to build engagement strategies and remarketing on the internal database
• Reducing marketing costs by optimizing communication channels
• Ensuring social media visibility and online reputation management
• Gaining customer insights through surveys, telephonic calls


Candidate Profile:
The ideal candidate should be MBA / B.Tech + MBA graduate with 3+ years of relevant experience in BFSI, FinTech,
Ecommerce or other organizations which get primary revenue from digital business dependent on digital marketing.
• Should be able to nurture our current inventory and generate business through marketing channel
• Strong Analytical mindset and problem-solving skillset is must
• Should be able to draw up analysis and inference on campaigns success based on data
• Good communication and basic writing skills.
• Proficient in MS-Excel.
• A basic understanding of SEO and SQL will be an added advantage

Marketing

Mumbai, India, Asia

Full time

Key Skills:

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