We are seeking a passionate and self driven Performance Marketing Manager with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth. As a Performance Marketing Manager, your responsibilities would include setting up, managing and optimizing paid campaigns across an array of digital channels, overseeing branding activities and coordinating with other members cross-functionally to drive your objectives and achieve your key results
•Strategizing and executing marketing campaigns to acquire users through multiple PPC channels and partnerships
•Analyzing data and funnel movement and accordingly taking decisions to scale or stop campaigns. Should be comfortable working with data.
•Managing databases and executing remarketing campaigns
•Maintaining and publishing dashboards
•Managing customer communication using CRM tools. Knowledge of Clevertap or a similar tool is a plus.
•Adding and scaling new lead generation channels
•Overseeing FlexiLoans social media pages and branding activities
•Preparing monthly targets and budget for the vertical
•Driving experiments with the Product and Tech team and scaling them
•Driving conversion from raw lead to loan sanction
•BTech, MBA preferred; 2+ years of experience in a performance marketing with ecommerce, consumer or product marketing companies
•Excellent verbal and written communication
•Experience in managing Facebook and Google Ads
•Experience in handling affiliates and partnerships