Performance Marketing Manager

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1 week ago B.Tech/ B.E

Job Description:

About the Role:

We are seeking a passionate and self driven Performance Marketing Manager with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth.  As a Performance Marketing Manager, your responsibilities would include setting up, managing and optimizing paid campaigns across an array of digital channels, overseeing branding activities and coordinating with other members cross-functionally to drive your objectives and achieve your key results

Key Responsibilities:

  • •Strategizing and executing marketing campaigns to acquire users through multiple PPC channels and partnerships
  • •Analyzing data and funnel movement and accordingly taking decisions to scale or stop campaigns. Should be comfortable working with data.
  • •Managing databases and executing remarketing campaigns
  • •Maintaining and publishing dashboards
  • •Managing customer communication using CRM tools. Knowledge of Clevertap or a similar tool is a plus.
  • •Adding and scaling new lead generation channels
  • •Overseeing FlexiLoans social media pages and branding activities
  • •Preparing monthly targets and budget for the vertical
  • •Driving experiments with the Product and Tech team and scaling them
  • •Driving conversion from raw lead to loan sanction

Requirements:

  • •BTech, MBA preferred; 2+ years of experience in a performance marketing with ecommerce, consumer or product marketing companies
  • •Excellent verbal and written communication
  • •Experience in managing Facebook and Google Ads
  • •Experience in handling affiliates and partnerships
  • •Knowledge of SQL and Power BI is good to have

Marketing

Mumbai, India, Asia

Full time

Key Skills:

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